Productive Habesha is a youth-centered platform designed to inspire and equip young Ethiopians to live purposeful and productive lives.

Ethiopian youth face unique challenges: balancing tradition with modernity, navigating personal ambitions with community responsibilities, and maintaining faith while pursuing worldly success.

Many platforms focus solely on career development or spiritual life but rarely combine the two. Productive Habesha sought to bridge this gap with a brand identity that speaks to productivity, soulfulness, and heritage.

The challenge was to create a simple, recognizable mark that reflects productivity and spiritual growth.

As Productive Habesha evolved, it became clear that the original identity no longer reflected the platform’s vision and energy. The rebrand project aimed to create a logo and visual system that:

• Clearly communicates productivity in a simple, memorable way
• Is instantly recognizable and easy to adapt across digital and physical platforms
• Balances modern design clarity with the cultural and spiritual values of Ethiopian youth

The main challenge was to distill the broad mission of Productive Habesha — inspiring productivity in both daily life and spiritual growth — into a single, effective, and timeless mark.

Our goal was to build a visual identity and communication system that reflects the energy, optimism, and cultural pride of Ethiopian youth.

The brand identity features a bold yet welcoming logo that symbolizes growth, productivity, and Ethiopian roots, supported by a color palette of bright yellows and earthy greens that represent hope, growth, and positivity. Modern, clean typography is paired with vibrant layouts to balance professionalism with approachability, while the brand voice remains inspirational, rooted in values, and supportive — always guiding young people to be their best selves.